What I Can Do for You

Following are the marketing communications services I provide for companies, brands and marketing communications agencies. I provide these services in both the General and Hispanic market arenas.

Communications Planning

  • Strategic and creative direction
  • Creative ideation
  • Integrated plan development
  • Agency RFPs
  • Staff recruitment

Brand and Corporate Positioning

  • Brand positioning statements and architecture
  • Tagline
  • Corporate positioning statements
  • Brand and corporate messaging
  • Brand and corporate Q&A documents
  • Visual identity (via partners)
  • Web site development (via partners)

Writing

  • Collateral
  • Web site content (myself and via partners)
  • Press materials
  • Annual reports
  • Speeches

Social media marketing

  • Outreach
  • Community development and management
  • Engagement
  • Social media tool creation (via partners)
  • Web content development (myself and via partners)
  • Blogger partnerships and events

Media relations

  • Media strategy
  • Materials development
  • Media training
  • Media outreach
  • Broadcast services (SMTs, RMTs, etc. via partners)

Crisis / Issues Management

  • Ongoing counsel
  • Materials development
  • Media relations
  • Social media consultation and execution

Training and meeting facilitation

  • Strategy development
  • Brand and corporate positioning
  • Messaging
  • Creative ideation
  • Customer focus
  • Mentoring
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