What I Can Do for You

Following are the marketing communications services I provide for companies, brands and marketing communications agencies. I provide these services in both the General and Hispanic market arenas.

Communications Planning

• Strategic and creative direction
• Creative ideation
• Integrated plan development
• Agency RFPs
• Staff recruitment

Brand and Corporate Positioning

• Brand positioning statements and architecture
• Tagline
• Corporate positioning statements
• Brand and corporate messaging
• Brand and corporate Q&A documents
• Visual identity (via partners)
• Web site development (via partners)

Writing

• Collateral
• Web site content (myself and via partners)
• Press materials
• Annual reports
• Speeches

Social media marketing

• Outreach
• Community development and management
• Engagement
• Social media tool creation (via partners)
• Web content development (myself and via partners)
• Blogger partnerships and events

Media relations

• Media strategy
• Materials development
• Media training
• Media outreach
• Broadcast services (SMTs, RMTs, etc. via partners)

Crisis / Issues Management

• Ongoing counsel
• Materials development
• Media relations
• Social media consultation and execution

Training and meeting facilitation

• Strategy development
• Brand and corporate positioning
• Messaging
• Creative ideation
• Customer focus
• Mentoring